One of the smallest, yet most powerful marketing tool in the world
of business is the business card. It acts like a first impression. It
is, most likely, the first visual your clients will see of your company.
Therefore, it better leave a lasting impression-not to mention,
encapsulate exactly what you and your company are all about. There are
various styles to use when creating the perfect card. Be sure to choose
the right card for you and your company. Choose a style that is
professional, yet shows your company's personality and culture.
Basic
The
basic biz card is usually printed in black on plain, white stock paper.
This simple approach may appeal to clients who just want the facts.
Sometimes, there is no need for fancy fonts or creative images. This
type of card has a clear and concise purpose-to give information about
your company that the clients are looking for. These are printed on an
80-pound weight cover stock. The most popular finishes are linen,
smooth, and laid.
Picture
Everyone has
heard the saying "a picture is worth a thousand words". Since one
thousand words will (most likely) not fit on your company card,
sometimes it's a good idea to display your face on the card. This
picture can be a photograph or even a caricature. This photograph can
help a client put a face with a company. Pictures are usually printed
in color for a more stimulating visual effect.
Multipurpose
Multipurpose
business cards are genius. Not only do they promote your company and
name, but they also have various other purposes. They may also act as a
discount coupon or an appointment reminder. A multipurpose biz card
can incorporate any feature that will make your company be remembered
and show positive usability.
Tactile
Tactile
business cards are distinguished not so much by how they look as by how
they feel. This type uses various materials instead of cardstock
paper. Tactile cards may be made of wood, metal, or plastic. They can
be formed in different shapes, have extreme folds, or beautiful
embossing. These cards are much more expensive than a regular business
card, however, the impression that they leave on clients is usually very
positive and effective. Tactile biz cards work well for a more edgy,
creative company.
Outside-the-Box
Any card
that is wildly original or draws immediate attention is known as an
outside-the-box business card. These have no limits (except maybe
price). They have become some of the most noted and interesting ways to
promote a business. For example, some companies have used poker chips
with their information on it instead of a rectangular card. A toy shop
may opt for printing their card information on a whoopee cushion. The
possibilities are endless!
And just in case you forgot, all
business cards should include the following information: your name,
title, the company name, address, phone number, email, and website.
Business
cards are crucial in the entrepreneurial world. They can help get your
name and company out there. And who knows, if you "play your cards
right", you may become a huge success, even with the help of a little
piece of paper (or whoopee cushion).