Newsletter Archives
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Getting the most out of One2One meetings
by Martin Davies
One2One
meetings are the ‘engine room’ when it comes to developing your inner
network. They take time, so make sure you are as effective as
possible. Networking meetings can be a prime source of meeting new
people. When you meet new people you need to decide:
- Do you like the other person?
- Is there rapport – are there any points of common interest?
- Do you share the same target market? – do you ‘swim in the same pool’?
- Are you prepared to invest (some) time in developing the relationship further?
If the answer to the above is ‘yes’ then invite them to a meeting.
Keep it light – invite them to have a coffee with you to get to know
each other better.
What you should cover?
Over the course of one hour (30 minutes each way) you may wish to cover some of:
Background – the 3 A’s:
Achievements:
- How did you get to do what they do now
- Hobbies/activities outside work
- What do you consider your major achievements? (best thing in last year?)
Ambitions:
- What are you aiming for? (life / business)
Attitude:
Business – the 4 W’s:
What do you do?
- What business issues/pains do you solve?
- What results do you get?
- What is your real expertise? (differentiation?)
Who do you do it to?
- Who is your target market?
Who do you know?
- Who are your clients?
- Who is your best client?
- Who do you network with?
What do you need?
- Who can I introduce you to?
- How can I help? (you have to mean it)
Remember....At the end of each meeting do you want to progress this relationship further?
Yes, I might want them in my inner network
- agree actions to move the relationship forward
No, (most will be in this category)
- Thank them - be glad you know more about them;
- When the opportunity arises you will be better able to refer them
Written by Martin Davies, NRG Business Networks
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