7 Top Tips For Innovative Ways to Market Your Business During the Challenging Economic Times
by Consuelo Meux
Market your business can still take an upturn even when the economy is
on a downward slump. Marketing your business correctly is the key to
getting business when others are hitting hard times. What you need are
new and innovative ways to bring attention to your business instead of
depending on the old ways to get people to learn about you. Here are 7
new and innovative ways to market you business during the challenging
economic times. Use these to increase your market share and see your
business take a turnaround.
1. Go personal by increasing your personal networking opportunities.
Shake hands, meet people, and follow up with new acquaintances.
Networking is the best way to let people know more about you. Look for
opportunities you might have missed before and find new ones to make
personal appearances and to meet people. Get those business cards and
brochures with special offers updated and ready to distribute. Remember
you have to let people see you multiple times before many make a buying
decision so find new ways to get in front of people more often.
2. Repurpose what you do instead of approaching people in the same way.
The brochures you've always had look like the same ones everyone else is
handing out. Just because you've presented your business in one format
before doesn't mean you have to do the same thing now. Instead of
sending print newsletters, try audio and video. Instead of just handing
out business cards and brochures, offer to do a demonstration of your
products or services to give instant information. Be the first to be
different by taking what you have and using it in a new way to attract
attention.
3. Go live by providing informational seminars and workshops on topics
related to your product or services. Hold workshops for free or low cost
to introduce what you do to groups then shoot for individual clients.
Give actual training events or spend one to two hours providing new
insights into topics related t your business. Have your special offers
ready to go at the end of the event and offer discounts for immediate
sign-ups.
4. Get your name in front of potential clients by donating products or
services to groups and associations even if you're the only one giving
for that particular event. Tell the group organizers you are offering a
door prize for their members that will help to increase the value of
their meetings to members. Who could resist a free way to increase their
member benefits? Make this a regular offer and continue to increase
your exposure. If others follow suit, you'll still be the first to make
the offer.
5. Look for ways to partner with other professionals and develop new
package offerings of products and services. For example, maybe you have a
skin care line and she has a stress reduction program. Together you
offer a "look better and live longer" package at special pricing.
6. Create the opportunities you need by organizing an event that lets
you highlight what you have to offer. Reserve a room at a popular café
or restaurant and invite several businesses that compliment but don't
compete with yours to join you in an evening of live demonstrations and
information sharing. Make it a regular happening in your community that
people come to expect and enjoy the increase in visibility for your
business.
7. Develop your reputation as the professional in your field. Write
articles for the local newspaper get on public television and public
radio and do a regular show for the community. Then get involved with
Internet media shows. Of course you have to promote these offline shows
on the web and the Internet marketing shows through offline means. This
helps you to expand your reach and increase your frequency of exposure
which are the two major keys to successful advertising.
Marketing your business is more important than ever if you want to
succeed in challenging economic times. Competitors are closing their
doors which mean more potential customers for the businesses that
survive. Take steps to revamp your marketing efforts to respond to the
needs of your target market. Be flexible and creative in how you present
what you have to offer and be willing to put in the time and effort
needed to make personal contacts. Be willing to think outside of the box
and your business will be able to survive and thrive during times of
economic challenge.
Consuelo Meux, Ph.D., is a Strategic Mentor to Women in Leadership. Her
programs assist women to build confidence in their leadership talents.
Also learn to use your abilities to develop new streams of income. Get a
free 7 session ecourse for women in leadership at her website and find a
mentoring experience that will encourage your life. http://www.consuelomeux.com
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