Professional Success Tips - Ten Ways to Be Top of Mind to Past Referrer and Clients
By Alvah Parker
Why is it important to be top of mind to your past
clients and referrers? In order to achieve professional success many
focus their marketing actions on attending meetings to meet potential
clients. While meeting potential clients is important don't overlook
your past clients and other people who have already referred to you.
Past clients and referrers know and trust you and the service you
provide. They are already convinced that you do good work! They can be
great sales people for you. Here are some marketing tips to be top of
mind with them. It will lead to professional success for you!
1. Client Survey - Once you have completed the work for the client, ask
him or her to rate your service. This will help you to improve as well
as give the client an opportunity to be involved in the way you
practice. If you make a change as a result of the survey, be sure to let
those who answered the survey know.
2. Cards - Mark important occasions with a card or note - Be sure to
send holiday cards, birthday cards, and notes on any other special
occasion.
3. Shared Interests - Do you and the client or referrer share an
interest? It could be golf, theater, or stamp collecting. Find an event
applicable to that interest. Invite the client to go with you.
4. Your Interest - Share an interest of yours with the client or
referrer. Perhaps you have a boat or volunteer for a museum. Invite the
client or referrer to participate in your interest.
5. Client Interest - Client or referrers have their own outside
interests that they sometimes mention. When appropriate attend an event
in which you know the client or referrer has an active interest. As an
example the client may be active in a particular charity that has an
annual fundraiser. Join the client at the event.
6. Mailing list - Use email addresses or regular mail to periodically
update the client or referrer about changes in your specialty and/or
changes in your practice.
7. Promotional Item - Send or give client or referrer an interesting
promotional item. There are lots of interesting items that clients might
value. Get creative here or stick with the tried and true: Pens, Pads
of paper, business card holders etc.
8. Open house - This is a nice way to thank past clients and valued
referrers. Many professionals have a yearly event. Give a short
welcoming talk to update clients and referrers about new employees and
anything else that is new for you and your practice.
9. Presentation - When making a presentation that has interest to
particular past clients or referrers, be sure to invite them to the
presentation. A professional could also give the same presentation in
his/her own office specifically for their clients and referrers. By
inviting a group of clients and referrers to your office to hear the
presentation you are giving them the added benefit of networking with
each other.
10. Telephone call - If you haven't seen a client or referrer in a
while, give them a call just to see how they are doing. Past clients and
referrers appreciate and value your attention and kindness.
About Alvah Parker
Alvah Parker is a Practice Advisor (The Attorneys' Coach) and a Career
Changers' Coach as well as publisher of Parker's Points, an email tip
list and Road to Success, an ezine. Subscribe now to these free monthly
publications at her website http://www.asparker.com/samples.html
Parker's Value Program© enables her clients to find their own way to
work that is more fulfilling and profitable. Her clients are attorneys
and people in transition who want to find work that is in line with
their own life purpose. Alvah is found on the web at http://www.asparker.com She may also be reached at 781-598-0388.
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